On our journey to discover the words that reveal the true heart and soul of Italy, comes the third letter in Baci®’s Dictionary of Love and Affection: ‘C’, which stands for ‘Coccola’.

Coccola [‘kɔkkoˈla] means ‘cuddle.’ At Baci® Perugina®, it means ‘to hold someone special close’. When was the last time you gave someone a coccola? In Italy, coccola is woven into the fabric of our daily lives. It can take on so many different meanings – hello, thank you, good morning, I love you, I need you, or even farewell, just like Baci®. Like a hug and a kiss, a coccola and Baci® can speak louder than any words that you may fumble to find.  

Make sure to keep an eye out for the next videos in the series as we invite you to learn some special words that encapsulate the spirit of Baci® Perugina®, that is, the spirit of love and affection from Italy.