Where weCome from

Perugia countryside Baci Perugina

Perugina dates back to the early twentieth century and the name came about to indicate the close link with the city and with all the territory around Perugia, a bond that has remained unchanged over time.

The establishment extends over a soft landscape of hills, sweet scenery that stimulates creativity and imagination.
Perugia and Umbria represent the heart of Italy not only from a geographical point of view. This land hands down the pleasure of enjoying life, appreciating the most authentic things, respecting tradition and innovating with creativity.

With this spirit, Luisa Spagnoli was able to transform intuition into great success. Choosing excellent raw materials and opting for an exclusive processing that still makes Baci® Perugina® an inimitable product.
A tradition of quality and research that is handed down in the Scuola del Cioccolato Perugina®, a unique place where even the beginner enthusiasts can find out the secrets and the most refined processing techniques of the food of the gods. The chocolatier masters, who have shaped these desks and who today are the pillars of Perugina®, reveal them.

Find out more about the Scuola del Cioccolato Perugina®.

Reliving the history of Baci® Perugina® and discovering the evolution of the products and the historical advertising campaigns that tell it, allows us to understand the passion, and the great creativity that has always animated the culture of this company. A journey with a unique flavor made possible thanks to the Casa del Cioccolato Perugina®, which is located inside the Fabbrica di Perugina, allows you to watch the production of Baci® Perugina®.

Book a visit to the Casa del Cioccolato Perugina®.