On our journey to discover the words that reveal the true heart and soul of Italy, comes the second letter in Baci®’s Dictionary of Love and Affection: ‘B’, which stands for ‘Baciare’.

Baciare [baˈʧaːre] means ‘to kiss’. At Baci® Perugina®, it means ‘to show pure affection’. Kisses that say it’s good to see you, that say thank you, I love you, goodbye and hope to see you again. In Italy, we are proud to express our warm affection towards others and often this starts with the gesture of a kiss. That’s why “baciare” is so much more than than just a kiss, it’s how we fill our everyday lives with genuine emotions.

So, live like an Italian, and think “baciare” in instances where you fumble to find the right words. It’s the Baci® way, the Italian way

Make sure to keep an eye out for the next and previous videos  in the series as we invite you to learn some special words that encapsulate the spirit of Baci® Perugina®, that is, the spirit of love and affection from Italy.