Founded from a love story in 1922, Baci® Perugina® has always been much more than just refined chocolate. That’s why when Baci®’s Canadian ambassador, chef Christian Pritchard visited the Perugina® Casa del Cioccolato, in Perugia, Italy, it was nothing less than pure excitement. After all, there is no other place better to discover and experience the pleasures of the iconic Italian Baci®Chocolates than the Perugina® Casa del Cioccolato, right in Perugia where the famous Baci® were born.

At this extraordinary place, chef Pritchard went to the Perugina® School of Chocolate and met with Baci® Perugina®’s master chocolatier Massimiliano Guidubaldi to learn first hand how to make the perfect Baci® Perugina®. So what is it that makes every Baci® unique and inimitable? Don’t miss the two masters as they go through the making of it step by step in the following video.

After trying his hand at making the delectable Baci® Perugina® Chocolates, chef Pritchard was put up against chocolatier Guidubaldi in a double interview to answer a series of questions about the world of Baci®. What meaning does Baci® Perugina® have in Canada? Or what is his idea of a perfect menu that would end with Baci® Perugina® Chocolates? Check out the video to find out and see how the Canadian chef’s answers compare to that of the Italian maestro!

Of course, chef Pritchard’s trip could not be complete without a stop at the Perugina® Museum, the Museo Storico Perugina®. Follow the chef as he tours the Museum and discovers the roots of Perugina®, the love story that started it all, to the iconic futurist-design packaging that remains almost unchanged to the day. In what way has Baci® Perugina® played part in the culture of Italy to become Italy’s most beloved chocolate maker? Watch to find out.