How well do you know the story of Baci® Perugina®’s Love Notes? The Love Notes, that wrap every single hazelnut-crowned Baci® Perugina®, are inseparable from the story of Baci® Perugina® itself. They are the signature of each Baci®, passing on messages of love, affection and friendship since Baci® was founded by Luisa Spagnoli in 1922.

Love Notes have come a far way from those handwritten secret messages of Luisa Spagnoli, who created Baci® Perugina® Chocolates with hidden notes as a way to communicate with her lover, Giovanni Buitoni. It was a simple gesture between the star-crossed lovers that spurred on almost a century of friends, couples and families to speak to each other in ways that words alone could never achieve.

And whilst the perfect formula of Baci® Chocolates has remained unchanged, maintaining the same artisanal quality as it always has, Love Notes have gone through a number of changes that reflects the constant evolution of Baci® Perugina®. Love and affection is a universal language, and so have become the Love Notes – in the 1960s, English and French translations were added to the original text in Italian, in 1990 the messages came also in German, and with the addition of two other languages in the 2000s, this means that now these wonderful messages can be read in six languages!


So whether you speak Italian, English, Spanish, French, Portuguese, or even Chinese, you know that Baci® Perugina® has your back when you need to express your feelings to your loved ones. With more than 390 inspiring quotes from philosophers, classical authors and artists, you know you will never be short of words:

Love looks not with the eyes, but with the mind.

- William Shakespeare

Finding joy in one another: the typical mark of friendship.

- Aristotle

Water and fire are often useful; friendship even more.

- Cicerone

Without you I would never have wandered across this world.

Rābiʻa al-Basrī

I’ve always thought that there’s no happiness greater than family.

Fëdor Dostoevskij

Baci® Perugina® is an icon of our culture and an endearing symbol of love and affection. So the next time you gift Baci® to your partner, friend, or family, remember that you are taking part of an almost century-old tradition, joining generations of people all over the world that have chosen Baci® Perugina® Italian Chocolates to create everlasting heartfelt moments in the lives of their loved ones. Baci® Perugina® is not just an artisanal chocolate, it is the gift of joy that lasts forever.