Share kindness with Baci® Perugina®

Share kindness with Baci® Perugina®

On 13th November, World Kindness Day is celebrated all over the world. No better day to share Baci® Perugina®

World Kindness Day is celebrated all over the world on 13th November and is aimed at making the world a better place, at least for a day, by showing acts of kindness that can help melt the hearts of those around us.
There are a bunch of suggestions out there about how to celebrate this day, yet Baci® Perugina® is the perfect addition to make this already kind day sweetly unforgettable. 
A gesture of kindness can really be contagious: if a smile received from a stranger in the streets can change our mood for the rest of the day, then selfless gesture of sharing a delicious moment with Baci® Perugina®can set our emotions to the highest level.

World Kindness Day: History

The Day was originated in Tokyo in 1988 by The World Kindness Movement  Within a few years, the initiative has managed to set a globally-observed date during which, according to the tradition, at least one good action must be completed - whether it is a text message, an unexpected gesture, a politeness towards others, a helping deed, or even just a smile.

World Kindness Day is celebrated all over the world in many different and even original ways – from conferences to flash mobs, from concerts to candid cameras, by going through a series of challenges to make the highest number in kindness acts towards strangers.
It takes very little effort to be kind. Simply hold the door open for a colleague, or help your neighbour with the shopping bags, maybe even give a call to a friend from whom you haven’t hear for a while.

Kindness in the world

It really doesn’t have to be a dedicated to day, like 13th of November, for people to be kind to one another. It’s always great to practice kindness on various occasions. 

In Japan, for instance, it is a common gesture of great kindness to congratulate every small event in the lives of your friends or even new acquaintance by giving small gifts. It could be for any reason, such as moving to a new place, a new job, a marriage or the birth of a child, since a small touch of kindness during a sensitive time brings in good vibes.

Another great tradition is observed in Spain. There is a place here, called The Camino de Santiago, known in English as the Way of Saint James. The place inspires pilgrimages with great gestures of kindness. Along the 800km route, it is a high possibility to meet other passers-by ready to exchange hugs, food, water and in some cases even new shoes.

Italy also makes the list with their tradition of surprise cup of coffee. It was first observed in Naples and quickly spread throughout the country. The idea behind the gesture is to pay extra for your coffee so that the next customer, who possibly cannot afford it or maybe has a companion for a break, can get a surprise cup of free coffee.

World Kindness Day: the lists

Lists with 100 small gestures to be made during World Kindness Day are widespread in the United States. Here are some ideas to take inspiration from:

1. Leave some money in the coffee machine;
2. Donate money or anything you find useful to a good cause;
3. Clean up the park or beach from rubbish;

4. Let somebody else ahead in the queue, when they need it;
5. Make a compliment to a stranger;
6. Pay the cinema tickets for someone at the box office;
7. Give flowers to passers-by;
8. Leave a positive message on someone's car;
9. Prepare a cake for the neighbors;
10. Thank a colleague with a small gift.


There is no need for grand gestures to spread kindness and give people around you a smile. But if you really want to excite and amaze them, there is nothing better than letting Baci® Perugina® do it for you. Here are some ideas to make the occasion of World Kindness Day enriched with whole hazelnuts, chocolate and a soft inner of Baci® Perugina®.

Small gestures of kindness with Baci® Perugina®

You too can take part in sharing small acts of kindness, and there is no better way to do it than doing it with Baci®Perugina®.

It is always a pleasure to thank those who are kind to you by simply taking Baci® Perugina® Original Dark Stick out of your bag to share the emotions. Do you maybe want to thank your building receptionist for the kind smile he gives you every morning? Then simply open Baci® Perugina® Extra Dark 70% for an extra special flavour. While Baci® Perugina® Assorted Bijou is ideal for warming hearts of your colleagues by opening in the morning and kicking the day in a delicious mood.

Give a gift of Baci® Perugina® to those you love!