A KISS IS AT THE HEART
OF EVERY LOVE STORY
A KISS IS THE HEART OF EVERY LOVE STORY, AND BACI® PERUGINA® IS A UNIQUE
MESSENGER OF AN UNFORGETTABLE KISS WITH A TOTALLY ITALIAN TASTE.
BACI® PERUGINA® IS MUCH MORE THAN SIMPLE CHOCOLATE, IT’S PERFECT
FOR SAYING "I LOVE YOU THE ITALIAN WAY."
Baci® Perugina® has a delightful love story that starts in 1922 in Perugia, a medieval city in the heart of Italy.
Baci® Perugina®, hazelnuts wed to chocolate, let millions of people express their love. It all began when Luisa Spagnoli, a young chocolate maker, created a special bonbon for her beloved. The confection, originally called cazzotto (punch) because its shape evokes a fist, was wrapped in a billet-doux, the Love Note that still today makes Baci® Perugina® unique. Everything about it was perfect but the name. It was as exquisite and sweet as a kiss, a bacio, in Italian. And so Bacio® Perugina® became its name. This romantic and very Italian story is the origin of Baci® Perugina®, icon of quality and symbol of excellence and passion.